Client growth strategy
Improve the client-facing motion: positioning, conversations, follow-up, referrals, retention, and what buyers actually respond to.
Sales infrastructure + go-to-market clarity
Build the sales systems, process, and positioning your B2B team can actually scale on.
I help B2B teams fix the sales infrastructure — pipeline, CRM, process, follow-through — and sharpen the offer and message so both actually work together.
10+ years
Full-cycle B2B sales—from prospecting and market feedback to customer retention.
MBA + operator
Strategy, process, CRM management, product fit, and the messy middle between them.
Human first
Customers should see the value you offer in language that actually fits them.
Who am I?
A B2B sales operator who helps match the product, offer, and sales motion to the market.
No one has time to read my life story here, so I’ll keep it simple. My name is Jesse, and I’m a career B2B account and business development guy with an MBA. Over more than a decade in full-cycle sales, I’ve worked across net-new business, client retention, CRM management, and even bill collection.
My style is simple: build sales process and systems that don’t run on memory or heroics, use practical AI where it removes friction, and pay close attention to what customers are really telling you.
Who I help
Founder-led or lean B2B teams with a strong idea — and not enough sales structure around it yet.
You might have the kind of “Shark Tank” idea that should be growing faster. What you need is help turning customer feedback into clearer positioning, sharper offerings, and repeatable sales activity.
- Your team is understaffed or stretched thin.
- The idea is strong, but the offer needs sharper market fit.
- Deals are falling through the cracks because there’s no real process behind them.
- Your product and messaging need to match what buyers are actually asking for.
- You need practical help with sales, pitch, or product fit — not a 90-slide deck.
How I help
Client growth outside the building. Product-market clarity inside it.
I work with you where the sales motion is breaking down — from customer conversations and product feedback to the systems that help your team follow through.
Sales process optimization
Organize pipeline, handoffs, responsibilities, and feedback loops so sales activity does not rely on memory or heroics.
CRM management
Make the CRM useful again by aligning fields, workflows, notes, accountability, and reporting to real sales behavior.
Retention and account development
Create a more intentional approach to customer needs, wants, timing, and product fit so your team can grow existing relationships.
AI-enabled sales efficiency
Use AI to streamline research, outreach, CRM notes, follow-up, reporting, and repeatable sales activity without losing the human touch.
Pitch and product alignment
Shape the pitch, offer, messaging, and product feedback loop so what you sell reflects what clients actually need and value.
Part-time or full-time help
Add the resources, manpower, or expertise your team needs to sharpen sales, market fit, messaging, and follow-through.
The goal is not to make sales more complicated. It is to make the right actions easier to repeat — and make the product, offer, and message easier for buyers to understand, trust, and buy.
Who I’ve worked with
Trusted by teams, publishers, and growing brands.
A selection of organizations and media brands where I’ve helped connect sales strategy, product positioning, systems, and follow-through.
Strategy. Fit. Growth.